Advertisers around the world are increasingly looking for new marketing technologies to explore, to give them new ways to reach their clients in addition to traditional forms of advertising.

Podcasting, RSS marketing and desktop application advertising are a few examples of these new emerging models of push advertising that are growing more popular with advertisers.

RSS (Really Simple Syndication) Marketing : RSS marketing allows publishers to push content and advertising to subscribers in the form of an XML feed. For users, RSS offers a convenient way to subscribe to and read content that is relevant to them through RSS readers. The growing popularity of blogging and the need for publishers to reinvent content delivery have led to quick and widespread adoption of RSS. Marketers can no longer afford to ignore this emerging model of interacting with their customers.

Podcasting : Podcasting offers advertisers a platform to push multimedia content to users through RSS feeds. Podcasters can embed video, audio, images and links in an XML feed and offer it per subscription to its users. In turn, users can play back the multimedia files on their computers or MP3 players. Everyone from multinational corporations to small & mid-size enterprises are using podcasts to engage in an advancing multimedia environment.

Desktop Application Advertising : The importance of desktop applications can be gauged from this statistic: 75% of users who access the Internet via the Web, also do so via desktop applications. Instant messengers, media players, weather alerts, iTunes and desktop search are just a few samples of this popular & expanding application technology. Additionally, widgets (highly useful desktop applications that pull data from the Internet), are also becoming popular with users & advertisers. Desktop applications offer a significant advantage over the Web in terms of display & functionality. And given this type of application resides on a user's desktop, advertising on these applications delivers higher visibility.