Ad Serving Technology

Features and Benefits

Highlights Auto optimization to increase marketing ROI Centralized campaign management Effective conversion tracking & advanced reporting Real Time data updates Precision targeting and delivery Ad tracking beyond standard ad serving Post-click analysis for publishers & advertisers Complete trafficking controls & Dynamic Ad Serving Behavioral targeting (based on an individual's web-browsing behavior, such as site pages or searches made)

The Blind Network utilizes third-generation Ad Serving technology to deliver your campaigns across thousands of web sites with precision accuracy & efficiency.

Our sophisticated & extensive network of Ad Servers delivers your campaign to users worldwide. Also, we are able to eliminate redirects & network bottlenecks… which means we can deliver your campaigns up to five times faster than traditional Ad Servers.

Our Ad Serving technology offers your business a wide list of capabilities:

Optimisation Options

• Automatically serve your preferred customer first
• Prioritize your creative manually
• Percentage-based weighting
• Quick, ongoing recalculation of your top performing campaigns

Inventory Management

• Staggered & speedy delivery
• Accurate inventory forecasting
• Frequency capping
• Automated allocation system

Targeting capabilities

• Country, state, metro-level geo targeting
• Day & time targeting
• Bandwidth targeting
• Demographic targeting
• Keyword inclusion & exclusion targeting
• Surround sessions

Business Intelligence and Reporting

• Real-time performance metrics
• Advertiser & campaign dashboards
• Publishers & channel dashboards
• Multiple views & drill down capability
• Report scheduler & delivery system
• Out-of-the-box reports
• Customized reports
• Export features (CSV, Excel, PDF)

Flexible, user-friendly interface

• Simple, easy trafficking
• Smart drive interface with emphasis on usability
• Access control (role-based, feature, data & reporting)

Rich Media

• Support for multiple file types (Flash, .gif, .jpg, .html)
• Innovative ad formats (intromercials, transition ads, etc..)
• Video ads